Marketing Questions and Answers

Banking Awareness



    In marketing reduction in the sales volume, sales revenue, or market share of one product as a result of the introduction of a new product by the same producer is called as? 

  • A)Decoy effect
  • B)Co-marketing
  • C)Cannibalization
  • D)Cross merchandising
Answer: C

    7) The Unilever\'s products Rin Bar, Wheel Bar, Rin Powder, Wheel Powder , Surf and Surf excel can be kept in which of the following?

  • A)

    Product Line

  • B)Product Mix
  • C)Product Bundling
  • D)Product Items
Answer: B

    8) In which stage of the product Life Cycle (PLC) the Profits are low / negligible? 

  • A)Introduction
  • B)Growth
  • C)Maturity
  • D)Decline
Answer: A

    9) should be laid down on which of the following in the Introduction phase of Product Life Cycle? 

  • A)Profits
  • B)Cash Inflows
  • C)Market establishment
  • D) Distribution Strategy
Answer: C

    10) Which among the following involves Physical means of carrying goods?

  • A)


  • B)Warehousing
  • C)Merchandising
  • D)Communication
Answer: A